Affinity Interactive Announces Renovation and Rebranding of Las Vegas Casino

By Jane Shaw Senior Editor Updated: 11/22/2023

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Renovation and Rebranding of Las Vegas Casino

Affinity Interactive, a prominent casino and gaming company with its headquarters in Paradise, Nevada, has recently announced a major overhaul of its Silver Sevens Hotel & Casino. This renovation is set to transform the venue, which is situated just east of the famous Las Vegas Strip. It will be rebranded as the Continental Casino & Hotel, according to reports.

This ambitious project aims to enhance the overall guest experience significantly. The revamped hotel and casino will feature an array of new attractions and amenities, including a lounge and a rooftop bar offering spectacular views of the famous Las Vegas skyline. These additions are expected to provide guests with an unforgettable experience, blending luxury and excitement in a unique setting.

Impressive Selection of Restaurants and Other Amenities

According to a statement from Affinity Interactive, the rebranded Continental Casino & Hotel will also include a few notable restaurants, each designed to cater to a variety of tastes and preferences.

Among these new dining options will be Pink Taco, a restaurant and nightlife venue that promises an exciting combination of local culture coupled with the spirit of rock and roll. This establishment will offer a menu focusing on craft drinks and tacos, aiming to provide a vibrant and engaging dining experience for visitors.

Andrei Scrivens, Chief Executive Officer of Affinity Interactive, expressed his enthusiasm for the project in a statement. He said:

This marks an exciting chapter for our property and company. Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history.

The reintroduction of the Continental brand in Las Vegas is not just a business move, according to officials. It is also a nod to the city’s history, as the original Continental was a well-known property in Las Vegas over two decades ago, and its unexpected closure left a void in the community.

The new Continental aims to honor this legacy by bringing back the brand’s traditional values of excitement, accessibility, and affordability.

Venue’s Grand Reopening Scheduled for 2025

The hotel and casino’s grand reopening is scheduled for sometime in 2025. It will feature an expanded gaming area and a variety of outdoor gaming options, in line with the contemporary trends in the industry.

In his statement, Scrivens spoke about the role of the new establishment in contributing to Las Vegas’s reputation as a premier global destination for sports and entertainment.

Affinity Interactive, previously known as Herbst Gaming, operates a network of gaming and entertainment properties across several states. The company owns 12 casinos, with a presence in Nevada, Colorado, and the Midwestern United States.

In addition to traditional casino games like blackjack, poker, craps, slots, and bingo, Affinity Interactive also offers online betting services.

This renovation and rebranding effort by Affinity Interactive represents a significant investment in the future of Las Vegas as a leading destination for entertainment and gaming. The Continental Casino & Hotel is poised to become a new landmark, blending modern amenities with a deep appreciation for the city’s rich history.