Agreement Made Between GAN and Wynn Resorts for Online Casinos in Michigan

By Mike J. Davies Editor in Chief at Casinos.US Updated: 10/19/2020

Mike J. Davies Editor in Chief at Casinos.US See Full Bio

Mike is our Senior Editor and experienced gambling strategist. A former hockey player, he transitioned to the casino industry after finishing his B.A. in English. Blackjack systems, online casino guides, gambling terms, and more – Mike is familiar with all fine points of gambling.

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Agreement Made Between GAN and Wynn Resorts

It has been revealed that B2B software solutions company GAN and Wynn Resorts have signed a 10-year agreement in relation to the provision of online casino services in Michigan. The deal also covers sports betting services.

The state has been hard at work trying to get its online casino and sports betting services off the ground, and things are on track for the launch to take place in November.

With brick-and-mortar casinos in the state having taken a huge financial hit due to COVID-19, the launch of online casino gambling will come as a relief to both casinos and the state.

Providing a Robust Platform for a Superior Online Gaming Experience

As the launch of online casinos draws nearer, a number of operators and partners have been announcing deals over recent weeks. This latest one promises to be an exciting move, with GAN determined to create a robust platform that will ensure a superior gaming experience for those who want to use online casino and sports betting facilities in the state.

Wynn Resorts is keen to be ready to hit the ground running once online gambling launches in the state over the coming weeks. This new deal will ensure that the company is in a strong position to start reaping the rewards as soon as the launch date arrives.

In a recent statement, Jeffrey B. Berman, chief commercial officer of GAN, said:

Powering the Wynn brand in Michigan with our technology platform enables Wynn, with its national casino brand and substantial Michigan-region patron base, to invest their marketing capital to attract sports betting and iGaming players.

As statistics have shown, online gambling has become extremely popular over the course of this year. Many people turned to online gaming sites during the pandemic when they were locked down and brick-and-mortar casinos were closed for several months.

A lot of gamblers have continued using online platforms in various states across the country, particularly with restrictions still in place for land-based casinos.

Officials from Wynn and GAN said that the new online software will incorporate a variety of reward options, and this will help to bring more customers on board when it goes live. It will also be optimized to ensure that Wynn can successfully attract players and provide them with the best experience.

A Relief for Casinos and the State

With casinos in the state having to close for several months, the financial impact on both gaming operators and the state has been huge. Even now, casinos have to operate with strict measures and restrictions in place, which means that the financial impact continues to some degree.

The launch of online gambling means that operators can start to see money coming back in at a faster rate while the state can benefit from increased taxes. This is something that is certain to bring relief to both casino operators and state officials.

While analysts believe that online gambling in Michigan will be successful to begin with, some are unsure whether its popularity can be sustained. By creating a superior gaming platform, Wynn hopes to ensure people keep returning.