By
Mike J. Davies
Editor in Chief at Casinos.US Updated: 09/11/2019
Mike is our Senior Editor and experienced gambling strategist. A former hockey player, he transitioned to the casino industry after finishing his B.A. in English. Blackjack systems, online casino guides, gambling terms, and more – Mike is familiar with all fine points of gambling.
OneTouch Signs Growth-Promising Integrated Deal with EvenBet , Photo by www.shutterstock.com
On Wednesday, the 11th of September, mobile-focused games specialist and supplier of casino content, OneTouch, and poker platform provider, EvenBet Gaming, announced that they have entered into an integration deal together.
Through the partnership, OneTouch will be able to expand their reachability by gaining access to over 4.6 million players across 26 global markets. On the other hand, EvenBet, whose know-how applies to casino games, online poker, and sports betting software, will be provided with access to OneTouch’s entire portfolio of table games and slot machines.
The integration deal will involve slot titles like Lucky Lion and Golden Stripe, and will also include classic table games like Roulette, Sic Bo, Blackjack, Baccarat, and a whole lot more.
With close to ten years of experience, EvenBet Gaming Limited is an innovative gaming solution provider that develops world-class online poker, casino platforms, betting systems, and daily fantasy sports platforms.
Over the years, the US and Russia-based firm, which employs close to 100 people, has rolled out over one hundred poker room and casino games that are available across several markets.
Incorporated in the Isle of Man, OneTouch is a cutting-edge casino development company that designs slot titles and traditional table games. But the latter is designed with a contemporary twist that makes them more exciting without affecting the classic integrity of the games.
While the company does develop table and desktop versions, its primary focus remains on designing games for mobiles, which are compatible with both Android and iOS platforms.
CEO at EvenBet, Dmitry Starostenkov, remarked that the company is always on the lookout to add the most engaging and entertaining offerings to their platform. He added that by going into collaboration with OneTouch, their firm has managed to achieve this objective.
In addition, Starostenkov praised OneTouch’s high-quality portfolio that features the latest in mobile-first slot offerings and remarked that the
table games have a modern-day feel while still remaining old favorites.
On the 19th of September, the CEO will head up a panel on poker’s renaissance debate as part of the Betting on Sports Conference held at the Olympiad London. He, along with other CEO panelists Manuel Lopes and Andrey Kuznetsov, will discuss the bright future of this gambling vertical.
Coming back to the integrated deal, Ollie Castleman, Head of Marketing at OneTouch, had this to say:
Earlier this year we challenged ourselves to reach more players than ever, and we will certainly accomplish that thanks to our deal with such seasoned and innovative campaigner as EvenBet, whose global footprint is always expanding.
Castleman also added that the company is confident that their alignment with the gambling and poker technology provider will help them expand the OneTouch brand into new markets and that the partnership will help them grow strength-to-strength.
Just days before the two companies publicized their integrated deal, OneTouch had announced that it has gone into a wide-ranging content deal with QTech Games, which is the fastest-growing games distributor in Asia. Partners with QTech enjoy access to an extensive range of games, which have been localized for all Asian markets, including native mobile apps. They have an enviable list of operators and a wealth of expertise.
Through the new collaboration, OneTouch will be able to expand its reach across several Asian gambling markets. And this, coupled with the EvenBet deal, should see the company achieve its brand-strengthening objective.
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