Responsible Gaming Concerns Sparked by FanDuel Casino Marketing Materials

By Jane Shaw Senior Editor Updated: 12/31/2022

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We count on Jane to inform our readers about the latest slot games in the US market. With her passion for video games and a degree in engineering, she’s our gambling tech expert. Jane’s also active in our blog section, where she tackles the curiosities and changes in the industry.

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FanDuel Casino Marketing Materials

The FanDuel casino is always certain to attract a lot of new customers simply because it is a well-known name in the gambling industry.

The online gaming giant has launched a new marketing campaign for its online casino with the help of the marketing company Mischief @ No Fixed Address. However, the marketing materials that have been produced by the agency have sparked concerns among many, worried that they could pose issues for those with gambling problems.

Many were shocked and concerned by the marketing materials that were produced to advertise and raise the profile of the casino. The materials basically try to convince consumers that they can enjoy an emotional high by gambling and winning which, although accurate, is also one of the key things that leads to compulsive gambling issues among huge numbers of people.

Feels Good to Win When Gambling

The marketing materials that have been produced to get consumers on board essentially focus on how good it feels to win when gambling. This is something that many people have experienced, but for some, it has led to addiction and compulsive gambling issues, which have left them in debt and experiencing severe mental health issues.

An official from Mischief @ No Fixed Address, Kevin Mulroy, said:

The core insight we landed on is not that winning is awesome—because that’s not exactly a revelation—but that the feeling of winning beats everything. And from that insight, we went one level deeper: Even feeling like you might win feels like a win.

He added that the marketing materials did not suggest that gamblers should expect to win big, but only that the feeling of winning anything released endorphins in the brain whether it was ‘five bucks or five grand’.

Officials from FanDuel also commented on the marketing materials that were being used in the campaign. They said that these types of campaigns were often in the faces of consumers and driven by offers to entice people in. A spokesperson for the group said that they wanted the advertisements to be more emotionally driven without the need for bonuses and celebrity endorsements.

A Catalyst for Problem Gambling

While FanDuel and its marketing agency have tried to explain the reasoning behind the marketing materials, there are many who are hugely concerned about the impact the materials will have on problem gambling.

In fact, many believe that this emotional factor is a catalyst for addictions and compulsive gambling and that FanDuel and its marketing company have tapped into this, which then further adds to the problem of gambling addiction and problem gambling.

Over recent years, problem gambling has become a huge issue in many states around the country. With many states now offering access to online casinos as well as sports betting, anti-gambling campaigners have highlighted just how easy it is for people to access gambling without even leaving their homes.

There have also been concerns raised about the lack of funding to provide support for these issues in many states across the United States.