Study Reveals Gamblers’ Positive Perception of Responsible Gambling Tools

By Jane Shaw Senior Editor Updated: 10/30/2023

Jane Shaw Senior Editor See Full Bio

We count on Jane to inform our readers about the latest slot games in the US market. With her passion for video games and a degree in engineering, she’s our gambling tech expert. Jane’s also active in our blog section, where she tackles the curiosities and changes in the industry.

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Responsible Gambling Tools

A recent study conducted by research firm Optimove has revealed a significant link between responsible gambling tools and the level of trust gamblers place in online gambling operators. The study, which was recently presented at the renowned Global Gaming Expo (G2E) in Las Vegas, looked closely at players’ preferences and attitudes toward responsible gambling practices.

According to the report, which is called ‘Optimove 2023 Report of Players’ Preferences in iGaming Marketing’ around 75 percent of gamblers believe that operators who integrate responsible gaming tools into their platforms are more trustworthy and deserve loyalty. This finding underscores the crucial role that these tools play in ensuring a secure and transparent gambling environment for players.

What Else the Study Showed

The study further revealed that a staggering 90 percent of bettors proactively set betting limits for themselves, which officials said demonstrated a high level of self-awareness and responsibility. In addition, it was revealed that 97 percent of gamblers are aware of the various responsible gambling resources available, highlighting the success of operators and regulatory bodies in promoting safe gambling practices.

Despite this high level of awareness, there is a noticeable gap when it comes to the actual use of these resources, with only 56 percent of gamblers actively using them. This indicates the ongoing need for continuous efforts when it comes to encouraging gamblers to not only be aware of responsible gambling tools but to also actively engage with them.

According to a report in PlayUSA:

After analyzing the results of the study, Optimove formulated a five-recommendation strategy for online gambling operators that, in theory, ‘enhances the player experience but also effectively mitigates the risk of players developing unhealthy habits and practices.’

The strategies that were outlined included:

• Promotion of responsible gambling: Operators are urged to continuously highlight the importance of responsible gambling to build trust and enhance customer retention.
• Encouragement to set limits: Bettors should be actively encouraged to set betting limits as a form of self-regulation.
• Continuous education: Operators must consistently educate bettors on the signs and risks associated with gambling.
• Monitoring and support: There should be systems in place to monitor player behaviors and provide interventions when necessary.
• Utilization of data analytics: Customer data platforms should be used to detect and address problem gambling habits.

Officials believe that the Optimove study shows the crucial role responsible gambling tools play in maintaining a trustworthy and loyal relationship between operators and bettors.

Reducing the Risk of Problem Gambling

According to reports, the proper implementation of AI-based responsible gambling tools can help operators to significantly reduce the risk of problem gambling, which has become a huge issue in many states. However, it is not just about implementing the tools, but also getting players to engage and use them. This means ensuring high levels of awareness, among other things.

As the industry continues to evolve, the use and promotion of responsible gambling practices will become increasingly vital in ensuring a safe and trustworthy gambling experience for players as well as providing increased protection.